Uba Strengthens Brand Afiliation On Nigerian Campuses
The United Bank for Africa (UBA) Plc has launched the maiden edition of its Campus Ambassador Programme with the induction of the first 15 brand ambassadors. The UBA Campus Ambassador Programme was an initiative to identify young emerging leaders among students of tertiary institutions and give them a unique and highly rewarding learning experience.
The 15 successful candidates were selected from among 200 students across tertiary institutions in Nigeria through a rigorous screening exercise in line with set criteria.
The inauguration ceremony was held at the UBA house in Lagos with the Deputy Managing Director, Mr. Victor Osadolor, and other senior management staff in attendance.
“UBA is pleased to have you all on board as valuable Ambassadors who will help us propagate our goodwill messages, ethos, values and what we stand for as a bank, across your institutions,” said Osadolor. He noted that the goal is to give students a platform to demonstrate leadership as well as build and instill the brand ethos into the consciousness of the youths.
According to Osadolor, UBA is a bank with strong affiliation to youths, evident in the bank’s scholarship and grants schemes through the UBA Foundation National Essay Competition among other educational initiatives.
In Osadolor’s words; “Two hundred of you went through the process and 15 of you came out a top, which proves that you are leadings lights, energetic and enterprising with great potentials which is exactly what we want to explore. The values you bring on board will help us support this process and we do hope as you learn and internalize what we stand for, you will all be good ambassadors and represent us well as admirable leaders others can look up to, propagating our message even beyond the 12 months period of your assignment as UBA ambassadors”.